Movano Health and Westwood & Wilshire team up to hire Chief Marketing Officer
April 7, 2022, Pleasanton, CA— Movano Health, a purpose-driven healthcare solutions company at the intersection of medtech and consumer devices, has brought on Tyla Bucher as Chief Marketing Officer.
Tyla brings over two decades of experience building and launching global integrated consumer marketing campaigns for top-tier brands. In her most recent role as Senior Vice President of Marketing for Hydrow, maker of the leading at-home connected rower, she successfully launched the company’s first full funnel brand campaign, doubling brand awareness and contributing to its impressive revenue growth. Prior to Hydrow, Tyla held various brand strategy and marketing leadership roles at Hasbro, where she oversaw the development of the company’s first direct to consumer channel, as well as led strategic direction of a key $1.5billion global entertainment brand. Tyla also served as Vice President Brand Marketing at Twentieth Century Fox where she oversaw the execution of strategic business plans across multiple channels on all studio new release titles. Additionally, she spearheaded the division’s rapid expansion into digital distribution, driving new windowing strategies and building tailored cross platform consumer marketing programs, contributing to the record setting success of award-winning studio releases.
As Movano’s CMO, Tyla will oversee the Company’s brand, communication and marketing strategies as well as work cross-functionally to develop partnerships and sales strategies for the Movano Ring and future medical devices.
Movano recently unveiled plans for its first product, the Movano Ring, which will be available through a beta release in the second half of 2022. The Movano Ring and its accompanying app combine vital health metrics with personalized intelligent feedback, so women of all ages can better understand their overall health in order to feel their best. Movano is currently conducting clinical trials with its proprietary and noninvasive RF-enabled technology to add medical data, such as glucose monitoring and cuffless blood pressure, to its products in the future.
The search was led successfully by Michael Cane and Andrea Tegstam.
About Westwood & Wilshire
Westwood & Wilshire is a retained executive search firm that recognizes people as any organization’s top asset. The firm has delivered premier talent to many of the world’s most innovative companies in life sciences, healthcare, and advanced technology. Westwood & Wilshire specializes in bringing top-tier candidates at the mid-management to C-Suite level to clients ranging from VC backed start-ups to mid-sized commercial entities. The firm has offices in Los Angeles, Silicon Valley, Scottsdale, and Connecticut serving clients worldwide.